Set up in 1998 by ACTV Spa (Azienda Veneziana del Trasporto Pubblico Locale, the Venice Public Transport Company) with the mission of developing the company's commercial activities, over the years, Vela SpA has developed a role as an interface between the system of public transport and its users (both Venetians and visitors), extending the offer of services to other important cultural institutions in the city.
The Vela reality is characterised by a multipurpose mission which translates into the daily management of numerous different products and services aimed at maintaining the correct relationship between the brand, the local area, citizens and tourists.
It is, in fact, through the effective HELLOVENEZIA brand image that Vela intends to coalesce its various activities at the control of an extensive network of 36 ticket offices distributed at the access points to the city, in the historic city centre, on the islands and in the main towns on the mainland, with more than 200 multilingual frontline sales staff, supported in synergy by the call center answering to the number (+39)-041-2424 and by the www.hellovenezia.com web site which respectively handle 200,000 telephone calls/year for information and bookings and about 36,000 clients/year on the web.
The commitment and professional background of Vela is even more firmly established through the direct offer and commercial management of an exclusive range of proposals customised on the basis of a 360? analysis of the interests of the tourist market, without ever neglecting the needs of the local community:
Art: information and admission to the main exhibitions and art venues;
Events: conception, organisation and management of special events in the city;
Hire: hire of ACTV means of transport - buses, shuttles, boats and special craft;
Sport: season ticket campaign for Venezia Calcio and box office for the main sports events in Italy;
Theatre: season ticket campaign for the La Fenice Theatre and Malibran Theatre, tickets for the Venice Biennial, box office for the Goldoni Theatre;
Local Public Transport: information, routes, timetables, CartaVenezia and season ticket and travel document issue, promotion of special facilities;
Venezia Lines: direct connections with Croatia on fast catamarans;
Venice Card: the tourist utility card for Venice.
Ever more so today, in a market scenario largely characterised by a growing standardisation of the products and services offered, Vela S.p.A. aims to represent its own style, method of working and visual language, with the precise objective of constantly revitalising the Venice system, offering citizens a reliable reference point with an extensive presence throughout the city and providing visitors with high quality and reliable services with an easy and secure bookings and purchase procedure.